came in late, brain still buzzing from digital preservation panel.
a lot of the best practices for various web disciplines overlap. best thing copywriters can do is write something that’s worth linking to.
bottom line: don’t use “click here”
alt text…used to be just a place to reiterate the keyword, and now they’re using them more thoroughly.
for SEO, h1 should be for the title of the page’s info, not the name of the site. (I think I’m doing that with the core at work, definitely not here!) but don’t lose sleep about it.
if you follow accesibility standards, then you’re following SEO best practices.
so says hagans. can I post that on a big-ass sign somewhere?
most important stuff:
- descriptive page titles
- good link text
- good navigation
anything on top is gravy, and doesn’t particularly overlap as much with SEO. according to that guy.
site maps? I was looking up something else & missed the answer.
microformats? potential but not a whole lot of practical payoff. oh, yeah, hReview. I’d sorta like to do that with oddreview. meyer would like to see the microformats used as indexing source.
clients don’t care about the bandwidth bennies of standards, but definitely like SEO effects. use it as a weapon.
so you have no objection to billing them twice?
I’ve heard this one before: it’s cheaper if you do it from the beginning. (SEO this time)
people are trickling out….