standards & SEO, part 2

came in late, brain still buzzing from digital preservation panel.

a lot of the best practices for various web disciplines overlap. best thing copywriters can do is write something that’s worth linking to.

bottom line: don’t use “click here”

alt text…used to be just a place to reiterate the keyword, and now they’re using them more thoroughly.

for SEO, h1 should be for the title of the page’s info, not the name of the site. (I think I’m doing that with the core at work, definitely not here!) but don’t lose sleep about it.

if you follow accesibility standards, then you’re following SEO best practices.

so says hagans. can I post that on a big-ass sign somewhere?

most important stuff:

  1. descriptive page titles
  2. good link text
  3. good navigation

anything on top is gravy, and doesn’t particularly overlap as much with SEO. according to that guy.

site maps? I was looking up something else & missed the answer.

microformats? potential but not a whole lot of practical payoff. oh, yeah, hReview. I’d sorta like to do that with oddreview. meyer would like to see the microformats used as indexing source.

clients don’t care about the bandwidth bennies of standards, but definitely like SEO effects. use it as a weapon.

so you have no objection to billing them twice?

I’ve heard this one before: it’s cheaper if you do it from the beginning. (SEO this time)

people are trickling out….

digital preservation & blogs

but first, some mathmatics:

long skirt + bike + strong gusty winds = a bad scene

a bad scene + a nice pedestrian = skirt distentangled from rear brakes

cycling + fruit + iced mocha + 11 hrs sleep = cheerful and intellectually engaged Elaine
greenberg is writing a history of vcr’s & video stores! trip on that.

carrie b. tells a story about paper archives. malcolm x papers that were saved from firebombing, stored in florida, put up for online auction by storage owner. paper wins, because it’s durable. (relatively speaking.) blogs as collections of personal papers. it’s almost too late to capture early blogging. (I think I may have lost my own earliest (pre-Blogger) blogging.)

wells: project to preserve a group of blogs, decided to focus on 2004 politics. even by fall 2005 a lot of material was gone, then thinking about Katrina blogs, but too close to the events, couldn’t identify which blogs were significant and/or long-lasting. instead went for current snapshot approach. broad/arbitrary categories: personal, professional, political, journalism/media, arts/entertainment, definers of the genre. each person in class identified a few from each category that were “significant.” famous vs. obscure? ended up with list of 75-100. 2-3 from each category studied, then presented.

locks? lox? I missed that bit. blogs that would be easy to capture technically, ended up with a total of 15, and then 5.5:

huffingtonpost, kottke, textism, bluishorange, al franken (the half), and I missed one. okay, that’s why Alison Headley is here.

q from carrie to allison: does writing for posterity change things? have always written that with the intention that it was going to stay out there. things that she’s wanted to take back, but doesn’t. once I publish it’s been published. “I don’t think that there are takebacks. I may be in the minority there….”

q from carrie to josh: defining the archival unit, what is the most salient feature of a blog/series of blogs, and how do we preserve? feels bad for speaking for the historian. depends on what individual is trying to research. we don’t know what questions people will be asking in 50 years, when there’s enough critical distance. the idealistic answer: come back to early 2006, etc. and really understand what it was to create and read in the environment. for him…general lived experience. interested in ads. frank conrad, early radio broadcaster, first radio ad, but nobody knows what it was for. design is fascinating. (why I keep screenshots!) the emergence of geography/maps; historians will want to see that, but it’ll be really difficult. the environment in addition to the actual content.

carrie refs history of slavery, the use of advertising as a research medium in that context.

carrie to linksvayer: copyright as a barrier to preservation (of cultural legacy)? technology is the main barrier, seems to be. quick explanation of creative commons.

spaced out for a bit. (alison makes jewelry! I wonder if she brought any with.)

carrie to alison: are we too late? depends: what is the scope of blogging? if it’s going to be big for a long time, then we’re still at the beginning. if it’s going to end, then maybe so. better now than never, she can think of some that she used to love (2000/2001) that are gone. about 30% of audience has the same experience.

carrie talking about losing the visuals of her early blog. same deal here. it feels weird to look at things I wrote in early 2001 but in the visual “clothes” of 2006.
to josh: what’s the thing? the post is a historical document. moving to a new template radically changes the historical context. one hands it’s a conceptual problem, and for libraries, categorization, difficult. (I lost his train of thought.) again, depends on the question being asked. and is it too late? keeps coming back to the history of radio…20 years between first use and first “broadcast” and again 20 years before NBC broadcast. here (sxsw) we keep thinking that so much has past, but relatively we are still way at the beginning.

to linksvayer: cultural environmentalism? term designed for lawyers, but take the analogy further to see how digital preservation fits, learning lessons from the environmental movement. the cultural/digital habitat?!

carrie: broaden to preservation issues in general:

shit. c sent me a gtalk msg (about sending back BSG disc 3) so I missed that last bit.

okay…the question of tracking authenticity, changes. definitely a challenge! (history paging Dave Winer.)

josh: historians are used to working with “stuff” this digital thing is tricky. project re: 9/11. w/in a few weeks, they put up a survey & collection mechanism, trying to get stuff quickly. wound up with archive of hundreds of thousands of digital items, very heterogenerous. making sure it’s around 100 years from now: not so easy. test bed for library of congress: what the hell do you do with all this stuff? January issue of d-lib.

carrie: usually librarians aren’t in on the original collecting of archive items. example of weirdo who liked tobacco stuff, turned it over to a library; people with passions, when they die stuff goes to a library. not likely to happen with digital stuff. educate people about taking care of stuff. zeldman story about music in old format…terrified of losing jpgs/tiffs of early photos of childhood…and she knows what she’s doing!

what can we help people do to preserve their own digital legacies?

linksvayer: people do like backing up, so anything to make that easier is a good idea.

josh: metadata about it. one nice thing about a lot of blogs is that they tend to be pretty structured.

carrie & josh in conversation: if you think your intellectual output is going to be worth something, having your records in blog format may be a good thing. (I’ve almost tossed out my boxes of old paper journals a few times. they’re fscking hard to move.) then there’s the scattering problem…email, flickr, social bookmarking, etc.

wells: standards, open standards, structuring, relying on people to organize their lives in some meaningful way! (oy, the boxes of grandma n’s photos.)

audience q: attempt to find inadvertant archives? project in hopkins in ’97, cd for prospective students, also a snapshot of campus.

carrie: bbc doomsday in the 80s. laser disc. because it was proprietary, became obsolete, 2 colleges created an emulator, took YEARS to get to the content. figuring out about how much cost is in emulation.

alison: blogs in general as inadvertant archives. wasn’t her intent to write for posterity. doesn’t think most people w/LJs etc are thinking of history. (I must be the lone weirdo that way.)

wells: value is in items in collection as a whole, becomes the cultural significance.

josh: were asked to do something similar to 9/11 project with last yr’s hurricanes. one thing avail. now have social photos & bookmarks, tags. look at stuff tagged: katrina. (I have a delicious tag katrina-rita) then ask people with those items if they have other stuff. but all this focus crowds out the non-digerati, the people w/out computers. like the illiterate of years past: making sure that we get those voices.

carrie: now archivists get a mix of print & digital. relating physical to digital objects will be a problem for a while.

audience q: how do you archive w/out changing how people do stuff? (carrie: prime directive.) carrie relates to book publishing, move to acid-free paper. josh: plea to archive the ephemera. when feds archive, they have to notify, and then the next blog item: “dude, I’m in the library of congress!” carrie mentions the scrapbookers, and they know about the preservation issues.

audience q: how do you plan on archiving the look? browsercam, social bookmarking cache? carrie: flipside of separating content from presentation! she thinks about creating gallery of screenshots, but then the author is also the curator.

alison: will find posts about redesigning, but that design isn’t there. as a writer, would prioritze the content, but the look is also important. she has an archive of design iterations, but she does editorialize, which “messes with” the history of it.

josh: flattening of time. (dude I said that earlier.) lazyweb idea for WP plugin: every time the design changed, creates a cvs or something. figure out the right template for the time period. (I was just having that same idea!) loss of historical aura.

lyceum guy: stores screenshots? (assuming that browsers won’t be able to render the exact same thing, later.) carrie: no, grabs via http all stuff. render formats? if you stick to well-documented formats/standards, will be easier for librarians of the future to render with good emulators. josh: standards keep you out of the dustbin of history.

note of broader concern from audience: the scope, daunting! DoD sent historians to Iraq, but they didn’t have enough hard drives! what’s the hope?!

big shrug-like experience from the whole panel. wells: most pressing issue facing profession as a whole.

josh: one promising thing: the direction the web is going, more and more people can be packrats.

my comment: if grandma had had flickr, we would’ve known what the hell that storage unit of photos was about. josh notes info from cameras, exif, maybe gps.
q: savemyblog.com — legal aspects? waybackmachine does this all the time, why did it take so long to get their project to get permission? all humans doing this. linksvayer: waybackmachine seems to get away with it because they slurp up everything. plug for cc licenses.

josh: talking about archiving the rendered version. two kinds of archiving for digital objects: the final project or the pieces + the system. think about archiving both tools and content. the database, the actual program. provenance of all the different elements.

best panel.

well rested, finally

11 hours of sleep makes a ginormous difference.

I’m still kinda drowsy, but I don’t feel so flipping out of it as I did yesterday afternoon & evening.

I had a cheese sandwich at Halcyon, then rode to the hotel and crawled into bed.? There was a 24 marathon on, and I tried to watch a bit (the last episode of season 1), but even knowing the story I couldn’t follow it.? That was at 8:30.

Now I’m waiting for laundry…yes, again.? Turns out the clothes I brought were all wrong, and I’m mostly wearing the same few things over and over again. Which bothers me less than I would’ve expected.

The oddest thing that happened to me yesterday was this….

I was down in the lego area, hoping to run into Ralph and/or Andrea to have dinner, and a guy I met on Friday came by, and I let him know that I’d found the laundry in my hotel.? (We’d been talking about laundromats.)

He asked me how I was finding it, the whole SXSW thing.? And at some point I said something about being overwhelmed, because of being introverted.? He expressed some surprise: “everytime I’ve seen you, you’ve been talking to people, chatting” (or something like that).? “you don’t look introverted.”

huh.

how strange.

what day is it again?

Sunday, apparently.? I feel entirely blurry.? would like to go to dinner with Ralph &/or Andrea, but it looks like that isn’t going to happen.? and my typing is all crazy now, which is maybe a sign that I should get a quick bite & then go “home” & sleep.

making web 2.0 accessible

shawn henry. saw her keynote at highedweb. her grey streaks are so cute.

van voor(?). was an accessibility guy at BofA.

derek featherstone.

faruk ates. isn’t he on the WaSP ETF mailing list? very boyish.

show of hands for various things.

acronymage, ending with wtf?

undue burden on developers, according to shawn. content == stuff. developers work through authoring tools. (like this one!) and not just dreamweaver/frontpage. users consume content, through user agents (browsers, etc.), sometimes + assistive tech. and now the line between developer and author is more blurry.

the more the tools can work together, the less burden on content creators.

wcag 1 vs. 2. goals: easier to understand, tech-independent, testable. (hrm.) easy to understand given up for the other two. comparison in the color contrast issue.

“don’t read wcag 2.0″…but she says not to take it out of context. now there’s an “understanding wcag 2.0” — sounds like my idea for a summation of the webadmin guidelines, and that’s intended for the average developer.

sounds like they wrote a lawyer version and a normal person version. aha! has to be testable because of laws. and I can totally see that…we’ll need to “upgrade” the webadmin guidelines.

(if derek & joe clark are both canadians, what is their connection, if any? of course, canada’s a darn big country…)

derek asked shawn about other delivery techniques, flash & acrobat particularly, and sounds like AdoMacroBeMedia is working with WAI.

added: js on/off isn’t really an accessibility issue, but an interoperability issue.

craig (moderator) quotes devil’s dictionary def of web 2.0. asks panelists, who don’t seem to know a whole hell of a lot about it.

derek: “when we use basecamp…when we try to use basecamp” — ouch. (with a blind coworker) with a regular upload form, it’d take him 30 seconds, but trying to upload a word file took 5 minutes in bc. (are the signals guys here?!)

shawn: cover the basics and then work on the hard stuff.

brought back the “tech as utility” metaphor from this morning.

what’s wrong? (nice photo of a moldy orange!)

derek: biggest need is testing.

shawn adds, go test with users! I need to do more of that…keep meaning to hunt down Bjorn. (or maybe I’ll go out to Puyallup and talk to Patrick. I like Puyallup.)

what can we do to fix it?

derek: keeping it simple, getting back to basics. “pristine” html. again with the testing. some things actually work better in flash vs. ajax, because AdoMacroBeMedia has been putting a lot of effort into flash accessibility, at least in the tool, assuming its being used. not so much in the js libraries. faruk adds that most flash people don’t know about it, esp. in europe.

isn’t learning these things hard? (I’ll say that accessible PDFs are a PITA.)

shawn talking about attitude as a factor, the fun of problem-solving vs. making the lawyers happy.

spacing out….

error message or requirement as part of the label, and emphasized. spiffy. if you re-focus on a label on a reload then then it reads the updated bit. (I think.)

…I was really hoping that this would give me something new or something useful. but it didn’t. grumble grumble grumble.

blah blah blah

keep writing, keep writing, keep writing.? so says dooce.

so I’m sitting here in a dark room, thinking about writing, and what I’m going to do with writing, and do I have any original thoughts in my brain today?

more importantly, am I awake?

now I have a half-hour, so I’m going to go find a bathroom and maybe some coffee.

kottke & dooce

I’m sitting the back of the overflow room (because that’s where the plug is), and there’s not anything note-taking-worthy, but it’s an enjoyable conversation.

she has a lovely light southern accent, btw.

I’m just going to sit back and enjoy the chat and hopefully not fall asleep.

where are the women

or whatever the actual title is….

the break this time was mind-blowing. met Eric Meyer and Molly H. ran into Denise. met George Kelley and a women whose name I don’t remember, but who had streaks of blue in her hair and was described as an obsessive documenter.

this is the one that should’ve had Shelley. 🙁

the moderator doesn’t appear to be able to use the mike.

how has visibility played out in their experience?

kabili: talks about the weblogs inc network, and I get the impression that her motto is similar to what I always say about computers in general. (ie: the secret is to not be afraid and to just do something.)

henry: (mmmm…purple hair!) anything to do with technology to make us more visible is good. barrier to visible was being unfocused, writing about everything in one blog. and how do you search for, say, women bloggers in Latin America?

debolt: was the little grey-haired lady in the back row who just came & listen. by listening, became a convert (css, accessibility, etc.) if I ever worship a male god again his name will be Eric. 🙂 couldn’t find any books that taught the way it ought to be done. (know that feeling!)

sort of out of it catching up with other stuff….

“everyone will be famous to 15 people” (my favorite line about the internets ever.)

comment from the audience: just keep on going. the “kicking our own butts”.

another: never worked somewhere where the smart people all get promoted and the dumb ones get fired.

the holistic life flipsides. if I write about my personal life, do I lose other readers.

“maybe that 23-year-old guy needs to hear about that experience”
sit down, lady in the WP shirt. let somebody else get in.

y’know, this reminds me of round & round conversations I was in back in college. I think I’m going to bail. honestly, would rather sit & have a good chat with Liz & Virginia (and Meri down in the front row) than do this panel thing.

do you change what you write to get readership?

yeah, I’m outta here.

design & social responsibility

panel. moderator from knowability.

“who’s going to clean up this mess?”

don’t recognize the panelists, but that doesn’t necessarily mean anything. a Flash designer? huh. “nordic goddess of accessible flash”

they brought a bullhorn, and the powerpoint has cute photos. good deal.

being accountable for using technology to make basic human needs progressively and humanely.

what’s cool? throwing question out to the audience.

gordon: it’s always about a human, and then being humane in dealing with our users. (the word user isn’t exactly humane!) what do we need to do to get this off the ground? “dead customers?!”

24 virtual deaths per day! “start button to stop” — that’s why I have that shortcut on my taskbar “shiny red button”

this guy is really really high energy!

basically everything sux. (I NEVER use clear buttons.) reminds me of that webvisions presentation. (who was that again?) is there good news?

future could be rosy, but maybe not. “change the way you look at things and the things you look at change.”

design as power to change! and we are all complicit. (I should make friends with somebody at CIS, instead of always just grumbling.)
think like your user.
silly bullhorn moment…step away from the visuals. lists and notes. HTML prototyping…I find a piece of paper with postits helpful, too.

Ruger….

what is technology? when you create something that improves people’s lives. things I feel that way about at work: the book exchange. the events calendar. the evening admin calendar. some of the wordpress installs.

why should you ever have to retype all the contacts into your cellphone? (I’ve only ever had the one, but I’ve had that issue with address books.)

tech as utility.

“technology should [be?!] simple”

how many features are in Word? 47,219. 😉

why is he leaving the “be” out of all his slides.

discussion of synchronizing address books. (oy, that’s a story worth telling! I still get searches related to my attempt to help C organize his Tbird contacts.)
there we go: “technology should be contextual” — all the verbs in place. goes with yesterday’s play session.

maslow’s hierarchy of needs!

given enough tech all human problems are superficial. ????? really? well, okay, “a utility that supports the solution”

a zen approach: we are not important. we should be transparent.

eaton: visual designers represent. accessible != boring.

clearing flash’s name. good tool for kids with learning disabilities. huh. should talk to Elizabeth (hi!) and to Betty’s replacement, whoever that turns out to be.

mainstreaming. (again, Elizabeth, also my bestest junior high friend Thao.) 96% of disabled students are mainstreamed. (of 6.2 million) is the law for schools to provide accessible content.

giving the disabled student the experience…and to disabled kids, technology is often everything. blind kid with gps, palm pilot, phone w/mp3 player, laptop w/out screen. (damn.)

accessible puzzle. an element deemed inaccessible: drag and drop. for mobility impaired (and blind?): match pieces to parts of a sentence, use keyboard. seems weird, but then again, I’m damn near learning disabled on the audio channel.

in flash, if you work towards accessible, then you get usability as a bonus. macromedia-recommended best practices.

can’t afford it? like all accessibility, cheaper if you do it up front. checklists help. yes, takes more time, but not out of control, and worth it.

“show social maturity” — I think that’s lingo that works well in an academic setting. (hey, I’m in an academic setting!)

moderator question: how do you communicate this message to clients? eaton rambles on, gordon jumps in: grassroots approach. we need to talk to the others. (lost reference? ::shrug::) ruger has noticed that people who champion this in the org are not good at selling. in his situation he can dictate. 🙂 need to be better at selling. a good salesperson talks about the client’s (customer’s) business, not the product. and ANYTHING that isn’t thought about in the beginning is going to be expensive to retrofit.

what about grassroots orgs that aren’t accessible? moveon.org, etc.

demo the game without visual output? tell QA that one test is to turn the screen off. and the projector has been turned off. example of something that went wrong.

question from a guy who does web for the feds. doesn’t understand why we have to sell clients on accessibility…why isn’t it just included in the bid? we have to protect our clients from themselves. I think he’s entirely right. good comparison, too: we don’t tell them, “we’re using Java because it has good iterators.”

ruger has experience with clients giving ludicrous requirements. gordon doesn’t believe in “sales” per se…death to advertising & all that. “be the change” — build the thing the way it ought to be. again: we’re complicit. (a theme of my novel, btw.)

back to the demo, what about with JAWS or whatever: do they fight? yes, but “self-reading” is best for younger users, kids don’t use screen readers until 1st grade, don’t get good until 5th/6th.

the social responsibility issue in re: the basics, access in rural communities, etc. moderator: what you’re doing is what we’re talking about. gordon: is there any one small thing you can do? investing in satellite phones.

how do you show off accessibility skills with non-disabled clients who don’t know?

ruger: we demo ancillary benefits. or pick simple examples.
“git’er done”

my horoscope for today

There’s something about this day that might give you an uneasy feeling. Take the pressure off your intellect and just stop trying to figure it all out. This isn’t about giving up on important matters; it is simply about not trying to explain your feelings to everyone. Be aware of them while you go about your day and if possible, make time to be by yourself.

::laughs::

and no, I didn’t get back to sleep. if you see me drifting off during the keynote, come over and kick me.